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Advanced Digital Marketing Programme

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Advanced Digital Marketing Programme

This comprehensive course is designed to take you from a beginner to an expert in digital marketing. Whether you’re new to the field or looking to enhance your skills, this course will provide you with the knowledge and hands-on experience needed to excel in digital marketing.

Course Overview

In this course, you will:

  • Learn the fundamentals of digital marketing.
  • Master advanced techniques in SEO, PPC, content marketing, and social media.
  • Analyze data to drive marketing strategies.
  • Develop effective digital marketing campaigns.
  • Prepare for digital marketing certification exams.

By the end of the course, you’ll have the skills and confidence to create and manage successful digital marketing strategies.

Course Modules

Module 1: Setting Up Your Digital Marketing Environment

  • Objective: Set up the necessary tools and environment for digital marketing.
  • Content:
    • Introduction to Digital Marketing
    • Setting Up Marketing Tools (Google Analytics, Google Ads)
    • Creating a Marketing Plan
    • Understanding Digital Marketing Metrics

Module 2: SEO (Search Engine Optimization)

  • Objective: Learn the techniques to improve website visibility on search engines.
  • Content:
    • Introduction to SEO
    • Keyword Research and Analysis
    • On-Page SEO Techniques
    • Off-Page SEO Strategies
    • Technical SEO
    • SEO Tools and Software

Module 3: PPC (Pay-Per-Click) Advertising

  • Objective: Master PPC advertising to drive targeted traffic to your website.
  • Content:
    • Introduction to PPC
    • Google Ads Campaign Setup
    • Keyword Selection and Bidding Strategies
    • Ad Copywriting and Extensions
    • Campaign Optimization
    • Analyzing PPC Performance

Module 4: Content Marketing

  • Objective: Create and distribute valuable content to attract and engage your audience.
  • Content:
    • Content Marketing Fundamentals
    • Developing a Content Strategy
    • Creating Engaging Content
    • Content Distribution Channels
    • Measuring Content Performance

Module 5: Social Media Marketing

  • Objective: Leverage social media platforms to promote your brand and engage with your audience.
  • Content:
    • Introduction to Social Media Marketing
    • Developing a Social Media Strategy
    • Creating Effective Social Media Campaigns
    • Social Media Advertising
    • Influencer Marketing
    • Analytics and Reporting

Module 6: Email Marketing

  • Objective: Use email marketing to build relationships and drive conversions.
  • Content:
    • Introduction to Email Marketing
    • Building an Email List
    • Creating Engaging Email Campaigns
    • Email Automation
    • A/B Testing and Optimization
    • Analyzing Email Campaign Performance

Module 7: Analytics and Data Analysis

  • Objective: Analyze data to measure and improve your digital marketing efforts.
  • Content:
    • Introduction to Digital Marketing Analytics
    • Setting Up Google Analytics
    • Analyzing Website Traffic and User Behavior
    • Conversion Tracking and Reporting
    • Using Data to Inform Marketing Strategies

Module 8: Conversion Rate Optimization (CRO)

  • Objective: Optimize your digital marketing campaigns to maximize conversions.
  • Content:
    • Understanding Conversion Rate Optimization
    • Identifying Conversion Goals
    • A/B Testing and Multivariate Testing
    • User Experience (UX) Design Principles
    • Analyzing and Interpreting Test Results

Module 9: Advanced Digital Advertising Techniques

  • Objective: Explore advanced techniques in digital advertising to enhance your campaigns.
  • Content:
    • Remarketing Strategies
    • Programmatic Advertising
    • Native Advertising
    • Video Advertising
    • Mobile Advertising

Module 10: Digital Marketing Strategy and Planning

  • Objective: Develop and implement comprehensive digital marketing strategies.
  • Content:
    • Building a Digital Marketing Strategy
    • Budgeting and Resource Allocation
    • Integrating Digital Marketing Channels
    • Creating a Marketing Calendar
    • Evaluating and Adjusting Strategies

Course Benefits

  • Comprehensive Curriculum: Covers all aspects of digital marketing.
  • Hands-On Projects: Gain practical experience through real-world projects.
  • Expert Instructors: Learn from experienced professionals.
  • Flexible Learning: Study at your own pace with online and in-person options.
  • Career Support: Get guidance on resume building and job placement.

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